Hi—I'm Brian.
I'm an award-winning, strategic product marketer. I work with companies building complex products in technical industries to help position them, craft GTMs, and establish frameworks that drive repeatable success.
Want to simplify your message or build functions that punch above their weight? You’ve come to the right place.
Curiosity. Clarity. Coffee.
(Not necessarily in that order)
Launching blockchains for digital securities and real-world assets. Positioning first-of-its-kind financial products. Recategorizing cybersecurity solutions. My product marketing journey has allowed me to work across famously technical industries, simplifying products and messages for the right audiences.
Some of the business problems I love to solve.
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your product is complex, technical, and difficult to communicate
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your product message is either not functional, not value-focused, or both
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your product has no differentiation for your customers from the rest of the market
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your GTM lacks consistency, communication, and impact
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your sales team has no product story or message consistency
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you need a function that can do more with less
How I like to solve them.
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I position and simplify complex technical products that resonate
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I categorize and productize solutions to make sense for technical audiences
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I scour the market to understand who and what you’re up against
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I lead go-to-markets to launch products consistently and methodically
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I write collateral and content that cuts through the technical jargon
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I streamline marketing and product marketing functions to take on more and punch above their weight
About me.
I love being thrown in deep with products your customer may not understand the way you do. My expertise simplifying complex technical ideas, products, and technologies has been built across a career of curiosity outstripping caution.
From early days in advertising account services, I worked across every major category with brands like TD Bank, Canada Goose, KPMG, Rogers Communications, and Canadian Tire, learning the importance of relentlessly defining business problems to build strategies and solutions. Leading marketing and product marketing teams, I launched the Polymesh Blockchain with Polymath, financial infrastructure solutions and products with Prime Trust, and work with clients across industries like Payments, Data Security, DeFi, and more.
